Bombarded with an endless stream of content to consume, the majority often skips longer publications.

Often, the reason won’t be because of the contents, but because of the knee-jerk reaction to the longer blocks of text. Conversely, there’s a group that doesn’t care for stripped-down versions of everything they read. They want the details, the back story – the whole nine yards.

Can we appeal to both groups? I have an idea that we could apply to digital content. It’s something that’s been on my mind for some time now.