As consumers are increasingly aware of the privacy issues on the modern web, that trend has opened up space for some interesting privacy-friendly tools to help you charge your business. For many years, Google Analytics was pretty much the only analytics suite worth its salt, but nowadays you can choose from many sound options.

If you want to own your data and be in charge of the tools you’re using, it’s nice to look at some of the alternatives, like Plausible.

Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA, and PECR. It’s fully open-source, and it’s quite easy to install.